The annual-at-half-price math is the part most people skip because monthly "feels" safer. A side effect worth planning for: pushing annual changes when revenue shows up, so any ad dashboard that judges campaigns on week-one revenue will suddenly read differently the week you ship it. Worth re-baselining ROAS the week the paywall changes, otherwise you'll kill or scale campaigns for the wrong reason.
The annual-at-half-price math is the part most people skip because monthly "feels" safer. A side effect worth planning for: pushing annual changes when revenue shows up, so any ad dashboard that judges campaigns on week-one revenue will suddenly read differently the week you ship it. Worth re-baselining ROAS the week the paywall changes, otherwise you'll kill or scale campaigns for the wrong reason.
Yep! Good to understand when the revenue is actually coming in. But faster payback periods are good usually
fair, faster payback wins most days 😄
Great inspiration, as always dear Jacob! :-)
Thanks man :)