Bonus Video: Practical tips for improving app user retention

Jan 15, 2024

Jim at Aampe was kind enough to host a short video discussion on the opportunities and challenges of using CRM to improve your retention.

I’ve shared some clips on LinkedIn already, but I thought we should share the whole video!

Chapters:

00:00 Introduction and Background

02:11 Key Performance Indicators (KPIs) for Retention

05:33 Challenges in Setting up KPIs for Retention

09:09 Tools for Increasing Retention

15:24 Challenges in CRM and Data Integration

19:19 Identifying Small High-Value User Segments

25:01 Quickest Path to Value through CRM

31:16 CRM Wins: Onboarding and Inactivity Notifications

38:04 Balancing Frequency and Value in Push Notifications

39:00 Conclusion and Contact Information

Retention metrics depend on the business model and can include trial start rates, trial conversion rates, unsubscribed rates, and activity metrics.
To improve retention, focus on the early product experience, use messaging and lifecycle campaigns, and measure core actions that lead to retention.
The biggest challenge in CRM and data integration is getting the data into and out of the tools and creating a consolidated model for analysis.
To find small high-value user segments, start with quantitative exploration and then validate hypotheses through qualitative research and analysis.
In onboarding, mapping out the user journey and optimizing welcome messages can have a significant impact on retention.
Inactivity push notifications can be effective in re-engaging users who are losing interest or intent.
Balancing the frequency and value of push notifications depends on the use case and user behavior patterns.

The best way is by going to my LinkedIn here and liking, commenting, or sharing my posts. But only if you actually liked the content!