2024 Wrap Up
Ultimate Resource Guide
Hey there, it’s Jacob at Retention.Blog 👋
I got tired of reading high-level strategy articles, so I started writing actionable advice I would want to read.
Every week I share practical learnings you can apply to your business.
I’ve done tons of research on different apps and compiled many notes over 2024.
This research has guided my writing but also has contributed invaluable insights for my work with subscription apps.
Here are the most valuable Whimsical boards I created this year.
Most of them have my notes and commentary, but some are just screenshots
AllTrails ➡️
^ all the titles are the links to the board
Paywalls ➡️
Headway, Impulse, Flighty, AllTrails, Duolingo, Calm, BetterSleep
Dynamic Paywalls ➡️
And Creative Paywall Examples ➡️
I believe there are 8 examples
Headway and Impulse Onboarding ➡️
And the changes over ~6 months to Headway’s onboarding
Fabulous ➡️
Includes onboarding, emails, activation hooks, and deeper in-app flows
Imprint ➡️
Awesome inspiration for a long paywall
Sales
Email → Web Subscription Flows ➡️
Babbel, Calm, Blinkest, AllTrails
Permissions Opt-in Flows ➡️
8 different examples
Positive Onboarding Nudges ➡️
How to keep people progressing through your flow
Flo ➡️
All of Flo’s 70+ onboarding screens
Push Notification Inspiration ➡️
A bunch of push notifications from top apps
JustFit ➡️
A long onboarding flow with many psychological tactics
ME+ ➡️
Another long onboarding flow with even more psychological tricks!
Invite a friend / Referral Flow Examples ➡️
Get more users into your app for free
Babbel ➡️
Onboarding flow
Reverse Trial Examples ➡️
Have you thought about giving the trial to your users without any commitment?
Onboarding Loading Screens ➡️
Loading screens before the paywall can increase the perceived value
Welcome Email Examples ➡️
This is your most important email
Noom ➡️
I think Noom pioneered the long onboarding flow, so there is a lot to learn from them
Opal ➡️
The leading screen block app does an amazing job of selling their value
RISE ➡️
RISE hooks you with a compelling story
Any suggestions for what you want to see from Retention.Blog in 2025?
Let me know in the comments!
Thank you to everyone who read this newsletter in 2024!
It’s been a pleasure to share my knowledge and to create something that’s truly been helpful.
On to 2025! 🎉
