Fun read and love the breakdowns! Ironically, I've seen the Long Paywall as the suggested design for a couple years now (at least from the resources I follow).
However, I'd be curious if you're able to get any real data from your audience or similar. For example, we've tried it twice and have NOT seen it beat out the OG standard paywall on conversion.
Also, I'd be careful in assuming just because there is more paywall that the consumer is getting more confident about their purchase -- main point being, I'm not seeing many people scroll down and read all of that copy and content....the paywall checkout sheet is docked for a reason ha and I'd love to know how many just instantly hit that without scrolling.
Not saying I have any answers and of course, it's a simple test to try and could definitely be better for people depending on context...just would love to see some more real data -- curious how we could get that (maybe Jake at Superwall)
Yes, it certainly won't work for every product! And as you say it's worth testing. I think there has to be a lot more thought put into the longer content to make it great vs just making it long to be long.
I'll see if I can do more digging to find more real data
Fun read and love the breakdowns! Ironically, I've seen the Long Paywall as the suggested design for a couple years now (at least from the resources I follow).
However, I'd be curious if you're able to get any real data from your audience or similar. For example, we've tried it twice and have NOT seen it beat out the OG standard paywall on conversion.
Also, I'd be careful in assuming just because there is more paywall that the consumer is getting more confident about their purchase -- main point being, I'm not seeing many people scroll down and read all of that copy and content....the paywall checkout sheet is docked for a reason ha and I'd love to know how many just instantly hit that without scrolling.
Not saying I have any answers and of course, it's a simple test to try and could definitely be better for people depending on context...just would love to see some more real data -- curious how we could get that (maybe Jake at Superwall)
Yes, it certainly won't work for every product! And as you say it's worth testing. I think there has to be a lot more thought put into the longer content to make it great vs just making it long to be long.
I'll see if I can do more digging to find more real data