Of course everybody knows Noom and its onboarding, but it keeps evolving and you've done quite the analysis.
What stood out the most to me:
- You'd think asking for people's health insurance goes one step too far, but they frame it as a potential benefit.
- I like the behavioral profile quiz to give value during the onboarding! Can a version of this be found for each product?
- The accountability buddy during onboarding is smart. It's hard to make a referral program really impactful (I've always read about 10/15% uplift at the very best), but doing it so early definitely increases the potential impact.
I love the quiz too. I'm already thinking how I can try to use that somewhere else. Paired has a quiz in their flow (slightly different execution) and I bet that gets people engaged: https://whimsical.com/paired-KTTJWNaTnrHyS7MBFhn9rZ
"It's hard to make a referral program really impactful (I've always read about 10/15% uplift at the very best)" - And yup, I think the golden days of referral programs are over, but I bet a couple percent more incremental impact of the referral program for Noom = $millions
Major props for this Jacob!
Of course everybody knows Noom and its onboarding, but it keeps evolving and you've done quite the analysis.
What stood out the most to me:
- You'd think asking for people's health insurance goes one step too far, but they frame it as a potential benefit.
- I like the behavioral profile quiz to give value during the onboarding! Can a version of this be found for each product?
- The accountability buddy during onboarding is smart. It's hard to make a referral program really impactful (I've always read about 10/15% uplift at the very best), but doing it so early definitely increases the potential impact.
Thanks, Sylvain!
I love the quiz too. I'm already thinking how I can try to use that somewhere else. Paired has a quiz in their flow (slightly different execution) and I bet that gets people engaged: https://whimsical.com/paired-KTTJWNaTnrHyS7MBFhn9rZ
"It's hard to make a referral program really impactful (I've always read about 10/15% uplift at the very best)" - And yup, I think the golden days of referral programs are over, but I bet a couple percent more incremental impact of the referral program for Noom = $millions