Simple Ways to Improve Conversion Post-Onboarding

Jacob Rushfinn

Oct 29, 2025

Hey there, it’s Jacob at Retention.Blog 👋

I got tired of reading high-level strategy articles, so I started writing actionable advice I would want to read.

Every week I share practical learnings you can apply to your business.

Small changes to convert more users

These tactics are focused on post-onboarding or after showing the initial paywall.

None of these are going to completely make or break your product, but add all of these tactics up, and they could account for a meaningful conversion bump.

FYI, if you don’t have any free experience in your product, these probably won’t be extremely helpful.

But if you do, read on.

1. Add lock symbols to premium content or features

Simply reminding people that the content is locked and they need to subscribe to get access can often improve free-to-paid conversion rates.

The Mojo team runs tons of experiments, and it appears they learned this as well.

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Episode two is with

Anthony Scarpaci

Anthony is former VP of Growth at Acorns and shares his awesome framework for building world-class referral programs.

Listen or watch here →

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2. Add “Get Premium”, “Unlock Pro” buttons

Simple has a big button on the home page to prompt you

You can see Mojo has a “Get Pro” button in the previous screenshot

3. Add more Unlock buttons to other screens

So this is kinda continuation of the previous item, and essentially the point is add more “Unlock” buttons on more pages, versus only on your homepage

Here is Zing AI coach with an Unlock button on their settings page.

You know what they say, “Don’t ask, don’t get!”

Sorry, I know no one says that. It’s a stupid phrase from a TV show I was just watching.

I’m going to bet this is a joke for like 3 people who read this…

The show is called Platonic with Seth Rogen, and it’s surprisingly good!

Okay, sorry, back to our mobile apps.

4. Label your app as “Free …” multiple places

Maybe I should just write about Mojo, because they do this well too.

Endel also shows the app as being the “Free Edition”

If you don’t trigger a paywall today on a new session start for a free user, that’s usually a pretty good one (this isn’t new or novel advice, but still worth repeating)

5. Let users start a 2nd free trial

For users who have already completed a trial, but opened your app again, let them start another trial.

Calm does this well by having a dynamic offer at the top of the home page.

The older your app is and the more free users or reinstalls you have, the more valuable this tactic will be for you.

If someone is never going to convert, what’s the harm in offering another free trial?

6. Try a lifetime subscription as a 2nd offer

Depending on your user base, some people who don’t convert initially may not like a subscription. Try offering a lifetime subscription that is a good value and on sale.