Way to "out" me haha hope no one at Rise will get mad.
"I don’t think there is any first mover advantage and upending your roadmap to get something out here fast is probably a distraction for now."
I agree there. It's time to explore further, add ideas to the backlog, and take note of what others are seeing. So your first implementations or the most impactful and long-lasting ones.
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"Is there something about your product where traditional IAP subscriptions is limiting?"
Beyond subscriptions, there are now possibilities for other upsells/add-ons or even bundles.
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"You can send these events via a server connection back to the ad network (all MMPs support server side connections)."
This means relaunching Meta campaigns so they use CAPI then, right? Are we sure both app and web events will get passed (if there is a hybrid approach)?
So I actually knew about this at Rise before you shared :) Since we were working on sleep stuff at Balance we followed them closely.
"This means relaunching Meta campaigns so they use CAPI then, right? Are we sure both app and web events will get passed (if there is a hybrid approach)?"
I don't know. It seems like if you used a revenue infrastructure tool to send data back directly (e.g. Stripe purchases), it would just wrapped up in your existing events sent back to FB? maybe?
The MMP server side setup I don't know. Maybe we can pull in some bigger guns...
Way to "out" me haha hope no one at Rise will get mad.
"I don’t think there is any first mover advantage and upending your roadmap to get something out here fast is probably a distraction for now."
I agree there. It's time to explore further, add ideas to the backlog, and take note of what others are seeing. So your first implementations or the most impactful and long-lasting ones.
--
"Is there something about your product where traditional IAP subscriptions is limiting?"
Beyond subscriptions, there are now possibilities for other upsells/add-ons or even bundles.
--
"You can send these events via a server connection back to the ad network (all MMPs support server side connections)."
This means relaunching Meta campaigns so they use CAPI then, right? Are we sure both app and web events will get passed (if there is a hybrid approach)?
So I actually knew about this at Rise before you shared :) Since we were working on sleep stuff at Balance we followed them closely.
"This means relaunching Meta campaigns so they use CAPI then, right? Are we sure both app and web events will get passed (if there is a hybrid approach)?"
I don't know. It seems like if you used a revenue infrastructure tool to send data back directly (e.g. Stripe purchases), it would just wrapped up in your existing events sent back to FB? maybe?
The MMP server side setup I don't know. Maybe we can pull in some bigger guns...