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Talha Mumtaz's avatar

I think the one of the best take away is to not offer an extended free trial. I'm not sure of these ai apps's daily retention but if it's low, an extended free trial isn't going to make it for them. A shorter trial should be enough to show the value. Or maybe some credits that refill every week or month and then a direct purchase (though this may not formulate a habit)

Jacob Rushfinn's avatar

Yeah, it's quite interesting! I actually see a lot of apps try to move towards a 3 day trial as it often doesn't change conversion, and gets cash back faster

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Feb 3
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Jacob Rushfinn's avatar

100% simple personalization usually always helps. And yes, love the Remini approach