Holiday Paywalls
There's still time!!
Hey there, it’s Jacob at Retention.Blog 👋
I got tired of reading high-level strategy articles, so I started writing actionable advice I would want to read.
Every week I share practical learnings you can apply to your business.
Q5 is almost here.
You still have time to create some seasonal paywalls.
Let’s look at some ideas for different types of paywalls and offers.
Tell a Story
Engage users with the IG story format.
Create a simple narrative around your sale to better sell your offer and product.
Lifetime offers can work!
For your subscription business, lifetime isn’t a great idea to do all the time, but the holidays are different.
People who normally wouldn’t buy can be enticed into larger purchases!
Create some interactivity
This level of detail will probably be tough to get done before Dec 26, but maybe for January?
Flo has been using this “scratch off” style paywall to reveal your discount.
Interesting and fun is better.
Use the same paywall, but add an in-app message
Building a new paywall can take a while.
Use the same paywall design, but deep link to it with a simple in-app message that can be more creative!
If you have CRM / lifecycle marketing tools that allow you to deploy a new in-app message without any coding needed, this can be a super fast way to create a new experience to promote an offer to your users.
Yes, you’ll still need some dynamic capabilities on the product level of your paywall.
Even easier, just use iOS Offer Codes
You don’t even need to build a new paywall!
Just create a new offer code in App Store Connect and deep link to it.
Apple will give you a link to use and you can send users to this link from in-app, emails, push, and more.
🎙️ New Price Power Podcast Episode!Ekaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most growth teams struggle not because of a lack of ideas — but because they optimize the wrong things, in the wrong order.
Ekaterina walks through real-world examples across onboarding, paywalls, trials, activation, and pricing — showing how user psychology, perceived value, and expectation-setting matter more than dashboards alone.
What you’ll learn:
Why growth doesn’t start with an MMP — and why product analytics matter more early on
How to break KPIs like CPI or trial starts into inputs you can actually control
Why prioritization, not ideation, is the real bottleneck for growth teams
Why complex personalization is often overrated — and what works better instead
When lowering prices is the right move (and when it’s dangerous)
Why fixing your pricing story often matters more than changing the number
Watch and listen here:
➡️ Spotify 🔗
➡️ Youtube 🔗
➡️ Apple Podcasts 🔗📣 Want to help support and spread the word?
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Retention.Blog is sponsored by Botsi:
For the last year and a half, I’ve been working on building a company.
That company is Botsi. We power AI Pricing for your subscription app.
How does AI Pricing Work?
First, you’ll tell us what price points and paywalls you have
Second, you’ll send us some contextual and behavioral data on new users
Third, we’ll send you back the right paywall to show each user (in real-time)
Schedule a demo at Botsi.com →
