Great newsletter dear Jacob. I should try and do that more often as well. My biggest issue is, that developing new great features usually doesn't take me 8 weeks, so it feels super weird to talk about a feature that doesn't exist already or when I know how it works, that I now have to wait for 8 weeks to release it.
- you can release new IAEs all the time (and you should), they don’t always have to be submitted to be featured
- Try creating “seasonal” or event based releases that you submit. This way you can develop ahead of time, but enable/release in your app with the event. This also allows you to organize more marketing around this “event”
Lastly, I didn’t talk about it as much here, but if you can leverage new iOS tech/features, just implement it and release it and then submit to Apple pitching how you’re using it
Great newsletter dear Jacob. I should try and do that more often as well. My biggest issue is, that developing new great features usually doesn't take me 8 weeks, so it feels super weird to talk about a feature that doesn't exist already or when I know how it works, that I now have to wait for 8 weeks to release it.
Two things:
- you can release new IAEs all the time (and you should), they don’t always have to be submitted to be featured
- Try creating “seasonal” or event based releases that you submit. This way you can develop ahead of time, but enable/release in your app with the event. This also allows you to organize more marketing around this “event”
Lastly, I didn’t talk about it as much here, but if you can leverage new iOS tech/features, just implement it and release it and then submit to Apple pitching how you’re using it