Loved all the examples. Talking about Blinkist, I actually think Headway’s paywall strategy (Full Price —> 50% —> 70% discount) orientations is more persuasive but Blinkist has a more extensive catalogue and a bigger brand so Headway doesn’t often get talked about more often regarding its paywall strategy compared to Blinkist.
Interesting! Headway also seems to have a semi-random discounts show, and like you say starting with smaller amounts and then slowly increasing.
I believe Blinkest gets talked about a lot because they are the originator of the trial timeline paywall that seems to work well for so many people. (which Headway also uses with a few iterations)
Loved all the examples. Talking about Blinkist, I actually think Headway’s paywall strategy (Full Price —> 50% —> 70% discount) orientations is more persuasive but Blinkist has a more extensive catalogue and a bigger brand so Headway doesn’t often get talked about more often regarding its paywall strategy compared to Blinkist.
Interesting! Headway also seems to have a semi-random discounts show, and like you say starting with smaller amounts and then slowly increasing.
I believe Blinkest gets talked about a lot because they are the originator of the trial timeline paywall that seems to work well for so many people. (which Headway also uses with a few iterations)