2 Comments
User's avatar
Talha Mumtaz's avatar

Loved all the examples. Talking about Blinkist, I actually think Headway’s paywall strategy (Full Price —> 50% —> 70% discount) orientations is more persuasive but Blinkist has a more extensive catalogue and a bigger brand so Headway doesn’t often get talked about more often regarding its paywall strategy compared to Blinkist.

Expand full comment
Jacob Rushfinn's avatar

Interesting! Headway also seems to have a semi-random discounts show, and like you say starting with smaller amounts and then slowly increasing.

I believe Blinkest gets talked about a lot because they are the originator of the trial timeline paywall that seems to work well for so many people. (which Headway also uses with a few iterations)

Expand full comment