Hey there, it’s Jacob at Retention.Blog 👋
I got tired of reading high-level strategy articles, so I started writing actionable advice I would want to read.
Every week I share practical learnings you can apply to your business.
🔥 We got some fire content to share from others
Ron Schneidermann (former AllTrails CEO) sparks a great conversation on tools
Marcus Burke shares his always insightful…insights on scaling subscription apps
Thomas Petit shares tons of resources on Signal Engineering
Ekaterina Gamsriegler shared her deck of real world pains on how to “structure app growth”
Simon Thillay talks about how you’re undervaluing CPPs
Klemen Pivk has an insightful deck full of case studies on ASO tests
Let’s start with Ron Schneidermann, former CEO of AllTrails.
There are some amazing conversations and suggestions in the comments of this post. Go check it out.
But Ron didn’t stop there, he put together a nice guide for you!
We all love Marcus Burke.
He recently shared his presentation from Phiture’s Growth Phesitival:
Get it, read it, and save it here →
We also all love Thomas Petit.
He compiled a pretty stellar set of resources on Signal Engineering
Next up are terrific insights from Ekaterina Gamsriegler
She shared a link to her slides, so go to the comments of this post to get it. But first like the post so more people will see it!
Get her full presentation here →
Growth Phestival seemed like an awesome event. I think next year I need to go to it.
Weekly subscriptions continue to get a lot of discussion. I have my views I shared a while go here:
Gabriel Avedikian, CPO at Quiet, shared some interesting thoughts here:
Simon Thillay of AppTweak talked about how you’re probably undervaluing Custom Product Pages on iOS:
Go comment on his post to get the full slides →
On the ASO front, Klemen Pivk shared his slide deck in the ASO Stack Slack channel.
This is a super interesting presentation that talks through 3 real case studies.
I can’t upload a PDF to Substack, so I have a link to my Google Drive here →
Every single one of these I’ve saved to my archives to reference and use later.
Sharing is caring, do the same thing I did and spread these insights:
Some serious knowledge in these links.
Any presentations or recent posts I missed?
P.S. I’m going to share my presentation from App Promotion Summit NYC next week. Stay tuned! (if you want to see the full Whimsical board I put together, click here.)
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