APS NYC 2025

Oct 03, 2025

Hey there, it’s Jacob at Retention.Blog 👋

I got tired of reading high-level strategy articles, so I started writing actionable advice I would want to read.

Every week I share practical learnings you can apply to your business.

The other week, I presented at App Promotion Summit in NYC on how to test and optimize your onboarding funnel.

I tried something different. I didn’t have any slides!

I put together this large Whimsical board of how onboarding flows for different apps have evolved over time.

It’s a pretty cool way to see what tests worked and what didn’t.

As you can see, I talk with my hands 😂

There are also tons of other amazing presentations on their Youtube channel! Watch mine first, but then you can watch the others :)

And below is the large Whimsical board with all the apps I looked at.

I vastly overestimated how much content I could get through, so unfortunately, I wasn’t able to cover all of this in the video.

I do have annotations throughout the board that share all my thinking.

I’m going to create more content based on all this research, so look for this in the future.

I put this together last year, so some prices may have changed, but hopefully you find it valuable.

Here are the price points for 25 top Education apps for 16 countries:

Here are the price points for 25 top Health and Fitness apps for 15 countries:

That’s not enough? Ok fine.

Here’s the onboarding flow screen recordings for all of those apps too:

That’s still not enough?!?

What? There’s more!?!

Here are all the paywalls for all of those apps as well: