3 Easy Paywall Tests
3 new tests for you
Hey there, it’s Jacob at Retention.Blog 👋
I got tired of reading high-level strategy articles, so I started writing actionable advice I would want to read.
Every week I share practical learnings you can apply to your business.
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Restock your paywall test queue
Let’s take a look around the industry to see what’s been working well.
Test 1: Design your trial
I’ve seen this working for a few different apps.
Essentially, you’re allowing users to pay for a longer trial.
I think the main affect here is psychological.
People end up starting the trial at a higher rate, and a small percentage of people buy the long trial, but it’s more they feel like they have a choice, and it all goes to annual.
Typically, what apps are doing is removing the monthly option and adding this longer trial in place of it.
If you have poor monthly renewal rates, this can be quite viable. If you don’t, it may be slightly trickier to make the revenue work.
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Test 2: Lottery Scratch Card UI
I’ve seen this a few times now.
Essentially, you have a “scratch card” type design, and users can tap/move their finger a few times to reveal the discount.
You can show the offer here, or just have them tap to redirect to the paywall to see the offer.
It’s likely going to perform better to get someone excited here, and then redirect to your discount offer.
Test 3: Add a “Forever” discount
People like locking in a discount. You can get them excited with a “forever” offer.
This is a smaller test and faster copy only test, but I’ve seen it being used by quite a few apps today, so I’m confident it has something to it.
Show the discount compared to your normal offer
Position it as time sensitive or a one-time offer like you see here
Communicate to your users they can lock in this discounted price forever.
That’s all for now folks!
Let me know if any of these tests are winners for you.
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