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Oleg Gavryliuk's avatar

Thanks!

How do you track and analyze efficiency of pushes?

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Jacob Rushfinn's avatar

The best way is to use hold out groups and incrementality analysis to understand the true impact on retention or revenue. Do you think it would be helpful if I wrote an article on that?

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Oleg Gavryliuk's avatar

definitely !

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Jacob Rushfinn's avatar

Ok, awesome! I'll slot that in the queue for the coming weeks

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